L'innovation stratégique sur un marché régulé. Le cas des technologies pour la santé

Thomas Houy

Revue française de gestion, 2014, vol. N° 243, issue 6, 13-31

Abstract: This article presents a taxonomy of different business strategies which can be used by companies to design and develop an innovative technological device on the French healthcare market. This analysis is based on a corpus composed of six innovative projects. The study identifies three categories of strategies in response to the specificities of the target market. The first strategy is to start by addressing the well-being sector and then to penetrate the medical and social spheres. The second strategy is characterized by adding the technological device to an isolated process of the Patient Journey. The third strategy refers to the integration of existing health services on a common-technology.

Date: 2014
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