Marque employeur interne et externe. Un état de l’art et un agenda de recherche

Audrey Charbonnier-Voirin and Alexandra Vignolles

Revue française de gestion, 2015, vol. N° 246, issue 1, 63-82

Abstract: Researchers and practitioners study the concept of the employer brand with increasing interest. The employer brand is defined as the set of functional, economic and psychological advantages inherent to a job which identify an employing company (Ambler et Barrow, 1996). However, current contributions are fragmented. This article aims to propose a set of proposals on the relationship between the internal employer brand (towards employees) and external (towards candidates), its antecedents, consequences and potential moderators. The presentation of these relationships will provide a useful research agenda both to researchers and practitioners.

Date: 2015
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