Stratégies politiques, avantage concurrentiel et performances

Gérard Koenig

Revue française de gestion, 2015, vol. N° 252, issue 7, 89-108

Abstract: As market strategies, political strategies aim to lasting superior performance and both of them confer a central place to the sustainable competitive advantage (SCA). Although the argument which links strategy and performance advantage appears in the same form in both cases, the return on investments is assessed differently depending on whether market or policy strategy is considered. While there is no debate in the first case, the yield is questioned when the investments concerned are part of a political strategy. To explain this apparent paradox, the concept of SCA, as mobilized in the literature on market strategies, is first revisited. It is then stated that the ?strategy - competitive advantage - performance? pattern which is found in both types of strategy is only similar in appearance: the SCA does not play the same role and it operates according to different principles in the two cases. The particular difficulties that weigh on the performance of investments policies are finally exposed.

Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFG_252_0089 (application/pdf)
http://www.cairn.info/revue-francaise-de-gestion-2015-7-page-89.htm (text/html)
free

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cai:rfglav:rfg_252_0089

Access Statistics for this article

More articles in Revue française de gestion from Lavoisier
Bibliographic data for series maintained by Jean-Baptiste de Vathaire (operations@cairn.info).