L’impact du système de monétisation sur l’expérience de jeu des gamers. Le cas des jeux Free-to-Play

Guergana Guintcheva-Sapino

Revue française de gestion, 2017, vol. N° 262, issue 1, 37-50

Abstract: The objective of this research is to emphasize the growth of the Free-to-Play revenue model in the video game industry where a free access is given to the game content but the user must pay micro-transactions to access additional content. Throughout an experience centered approach, this new monetization model is contrasted with the dominant Pay-to-Play model in which payment is required (purchase of the game or subscription). The research shows how to satisfy gamers by choosing relevant in-app purchases without compromising the game experience and assuring durable revenue model for game editors.

Date: 2017
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