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Les barrières à la mise en œuvre du crowdsourcing pour innover

Emilie Ruiz, Sébastien Brion and Guy Parmentier

Revue française de gestion, 2017, vol. N° 263, issue 2, 121-140

Abstract: Crowdsourcing (CS) is the outsourcing of a task to a wide network of individuals through an open call on the Internet. Although extant literature has identified some of the difficulties associated with it, little is known about barriers to CS for innovation implementation. This article aims to identify these barriers and to study their influence during the implementation stage. From five study cases, we identify three categories of barriers that affect CS for innovation, and we highlight the importance of organizational barriers, specifically difficulties related to coordination with the crowd and the organizational adjustments required for the integration of CS for innovation.

Date: 2017
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