Des recettes marchandes pour un service public, une stratégie paradoxale ?. Une recherche intervention au sein d’un Crous

Caroline Tahar

Revue française de gestion, 2018, vol. N° 274, issue 5, 77-90

Abstract: This article explores how an hybrid organization can manage a service paradox related to its dual logic of public service and client service. The service recipient is central in this issue: user according to its social mission, client referring to its commercial logic. An action research highlights that his role is crucial in this contradiction resolution: he can be an external reference for internal actors or an external actor who overcomes the paradox by his consumption choice.

Date: 2018
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