L’entrepreneuriat en commun comme force collective pour les artistes professionnels

Julie Bérubé

Revue française de gestion, 2019, vol. N° 279, issue 2, 151-164

Abstract: Entrepreneurship in the cultural industries if often poorly perceived in the artistic community. Artists show little interest, lack of knowledge and are usually not very competent in entrepreneurship. This leads to an important problem for professional artists who are struggling to have a viable practice given these weaknesses. The results of 50 semi-structured interviews suggest as a solution to this weakness to promote collective entrepreneurship. Initiatives promoting collective entrepreneurship among artists demystify this practice and foster collaboration between artists instead of competition in the art market. Artists are collectively stronger, and these initiatives also draw the attention of policy makers and the public to the art market. The results of this research therefore propose concrete solutions to enable artists to perpetuate their practice.

Date: 2019
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