La différence coopérative fait-elle la différence pour les consommateurs ?

Sonia Capelli, William Sabadie and Michel Séguin

Revue française de gestion, 2019, vol. N° 280, issue 3, 29-54

Abstract: The organizational identity of cooperative banks is marked by a multiple identity that refers to a priori incompatible market and solidarity logics. The purpose of this paper is then to understand the construction of individuals? identification in this hybrid organizational context. From the study of three regional cooperative banks, we highlight a complex organizational identification process and a typology of individual and organizational factors promoting this identification.

Date: 2019
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