Le silence monastique, ou les vertus de la sobriété en communication

Marie-Catherine Paquier and Sophie Morin-Delerm

Revue française de gestion, 2019, vol. N° 281, issue 4, 91-104

Abstract: When operating with different logics, how does a silent monastic supplier organization share a common meaning with its lay and materialistic clients? We frame this questioning by the Narrative Transportation Theory and deploy an ethnographic design in the French monastic ecosystem. Results show that, in the case of a silent brand, the purchasers are excellent storytellers, thanks to the remanence of medieval archetypes which nourish imagination. When proposing the hypo-reality concept, we launch the reflection on the virtues of sobriety in communication.

Date: 2019
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.cairn.info/load_pdf.php?ID_ARTICLE=RFG_281_0091 (application/pdf)
http://www.cairn.info/revue-francaise-de-gestion-2019-4-page-91.htm (text/html)
free

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cai:rfglav:rfg_281_0091

Access Statistics for this article

More articles in Revue française de gestion from Lavoisier
Bibliographic data for series maintained by Jean-Baptiste de Vathaire ().