« Chers collaborateurs, venez partager vos idées ! »…. Étude des effets attitudinaux de la co-création sur les clients internes

Élodie Jouny-Rivier and Julien Jouny-Rivier

Revue française de gestion, 2020, vol. N° 287, issue 2, 145-160

Abstract: The aim of the research is the identification of the attitudinal effects of co-creation on the internal customers who co-create with the company issuing the approach. Based on a qualitative method with semi-directive interviews conducted with employees engaged in a co-creation process, the findings highlight a positive effect of co-creation in the internal customer’s perception of external prestige as well as the perception of organizational support, thereby improving organizational learnings, job satisfaction and organizational commitment.

Date: 2020
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