Identité organisationnelle et décisions de « faire ou faire faire ». Une étude sur la parfumerie de luxe française

Jérôme Barthélemy

Revue française de gestion, 2022, vol. N° 302, issue 1, 87-101

Abstract: Transaction Cost Economics and the Resource Based View of the f rm have been used almost exclusively to guide research on ?make or buy? decisions. In this study, I reexamine the determinants of ?make or buy? decisions using insights from the organizational identity literature. Specif cally, I ask whether organizational identity enables us to better understand ?make or buy? decisions? To answer this question, I created a unique database on the French luxury fragrance industry in the 20th century. Results from statistical analyses conducted on over 100 f rms and 1,200 fragrances indicate that organizational identity explains variance in ?make or buy? decisions beyond what is explained by transaction specif c investments and capabilities.

Date: 2022
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