Le business model comme outil de diagnostic. Recherche-action sur le terrain de l’association CIBC 33

Thierry Verstraete, Jérôme Boncler and Jean Dondi

Revue française de gestion, 2022, vol. N° 306, issue 5, 31-57

Abstract: Conceptualisations of the business model essentially serve the design function or the redesign function of finalised organisations dear to the manager. The use of the business model as a diagnostic tool has not been empirically appreciated, whereas the idea of using it to uncover a model and discuss it before imagining its redefinition seems a necessary prerequisite. The present article deploys an action-research on the field of the CIBC 33 association (Inter-institutional centre for skills assessment of the Gironde).

Date: 2022
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