L’engagement virtuel incarné. Conséquences sur les entreprises du segment de MMOG

Hélène Yildiz, Alan Reiter, Jean-Pierre Mouline and Mohamed Ouiakoub

Revue française de gestion, 2024, vol. N° 314, issue 1, 37-59

Abstract: In a world where the boundaries between the real and the virtual are becoming increasingly blurred, new experiential challenges are emerging and disrupting the value chain of companies (software publishers and developers) operating in the emerging virtual worlds known as metaverses. These highly collaborative virtual environments alter the nature of the connections between users. Based on a sample of 567 players, the article aims to shed light on the impact of embodied 3D virtual engagement on the purchase intentions of virtual items (VIs), in order to alert professionals in this sector and, more broadly, the metaverse community, to the need for immersive solutions backed up by virtual reality technology.

Date: 2024
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