Comment les professionnels appréhendent-ils leur marché ? L'exemple de l'industrie des articles de sport

Samuel Julhe and Marina Honta

Revue française de socio-Economie, 2014, vol. n° 14, issue 2, 169-188

Abstract: In the tradition of the sociology of market professionals, this article focuses on the sport goods industry (SGI) and how thus professionals apprehend the market. From a theoretical reflection on market perception apparatus and treatment of twenty-eight interviews with leaders and industry executives, the purpose of this paper is to describe how they implement these apparatus, types of markers and knowledge associated with them, but also and especially to grasp the meaning they give them.

Keywords: sporting goods industry; market professionals; watch; competitive intelligence; apparatus (search for similar items in EconPapers)
Date: 2014
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