Effects of the financial crisis. From nationalizing the achievements to internationalizing the losses

Adina Neamtu and Liviu Neamtu
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Liviu Neamtu: „Constantin Brâncuşi” University of Târgu-Jiu

Annals - Economy Series, 2010, vol. 4.I, 337-359

Abstract: From its appearance until now, marketing has been approached under diverse aspects, from market theories to constituent elements, all being based on the four elements of the marketing mix: product, price, placement and promotion, developing around them specific policies, the inner correlations, investigation methods and techniques, experimental texts and motivation studies. The development of products with special characteristics, highly specialized, but also the ever growing competition between producers and sellers, the more diversified and elaborate options of customers, wanting to satisfy superior needs, like recognition, social status and esteem, safety, appreciation, all lead to the apparition and commercialization of complex product and service packages. These cannot be analyzed and reflected in the scientific literature with just the classic elements of the marketing mix. To these, we can add the process, people, tightly linked to the process and the physical evidence, or place where the personnel interacts with the customers.

Keywords: marketing mix; complex package of products and services; product; price; placement; promotion; process; people; physical place (search for similar items in EconPapers)
Date: 2010
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