STRATEGY OF SUSTAINABLE DEVELOPMENT OF THE BUSINESS ENVIRONMENT

Liviu Neamtu () and Adina Neamtu

Annals - Economy Series, 2011, vol. 2, 133- 140

Abstract: The strategy for the development of the business environment usually starts by investigating those factors having a bigger or smaller influence on the capacity of the organization of being positioned on the market. In the current context, it is a strategy of sustainable development, having as a purpose to offer of a clear image for a strategic development and to synthesize the information. The current political beliefs of the governments and the way they are applied have a major impact on the business environment. They are reflected especially in the economic policies that refer in prior to the economic growth, but also other policies that may have major effects on the economic climate. The business environment refers to the conditions where the organizations operate, involving a big number of forces outlining this environment and based on which the daily activities, tactics and strategies are funded. The organizations of our world, irrespective of their activity object, are nowadays, more than ever, involved in a long-term development of the society as a whole, in providing the long-term wealth of the society and in this context, of the communities they participate to. Sustainable development means, in the first place, the increase of the social responsibility, in all the activity sectors and at all organizational levels, the involvement in the ensemble development of the communities, the systematic and correlated approach of the elements contributing to the elaboration and implementation of an efficient strategy not for the organization, but for the entire economic and social environment where it acts.

Keywords: Strategy; sustainable development; organization; business environment; long-term social wealth; social cohesion (search for similar items in EconPapers)
Date: 2011
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