DATA MINING IN CUSTOMER RELATIONSHIP MANAGEMENT

Vasile-Bogdan Arcanu
Additional contact information
Vasile-Bogdan Arcanu: Faculty of Economics and Business Administration, University of Craiova, Romania

Annals - Economy Series, 2011, vol. 2, 161-167

Abstract: In the context of millennium development business, speed and adaptability to change are the key words. So to meet increasingly strong competition, information, transmitted in real time, enable companies to anticipate their customers needs and developments in the global market. Organizations now find that Peter Drucker was a visionary in the center saying that any company is customer strategy. The new economy requires strong and lasting relationships with customers, how to manage them with new information technologies is a major element of increased competitiveness of firms.

Keywords: Data mining; customer relationship management; machine learning (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.utgjiu.ro/revista/ec/pdf/2011-02/19_BOGDAN_ARCANU.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2011:v:2:p:161-167

Access Statistics for this article

More articles in Annals - Economy Series from Constantin Brancusi University, Faculty of Economics Contact information at EDIRC.
Bibliographic data for series maintained by Ecobici Nicolae ( this e-mail address is bad, please contact ).