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THE BEHAVIOUR OF THE DIGITAL CONSUMER

Daniel Belingher and Adrian Cantemir Calin

Annals - Economy Series, 2011, vol. 2, 26-33

Abstract: This paper reveals certain directions which can be followed by the consumer of digital media and also shows which are the challenges that should be taken in consideration by the administrators of these media during the next years. This work has mainly an empirical nature and is based on various international and domestic studies and on external statistics at EU level, too.

Keywords: digital consumer; the exponential growth; the on-line environment; mobile payment. (search for similar items in EconPapers)
Date: 2011
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