RECONSIDERING COMPETITIVE ADVANTAGES

Valentina Zaharia and Mirela Dogaru
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Valentina Zaharia: Christian University „Dimitrie Canemir”, Bucharest, Romania
Mirela Dogaru: Christian University „Dimitrie Canemir”, Bucharest, Romania

Annals - Economy Series, 2011, vol. 4, 227-230

Abstract: Development of the competitive advantage involves a considerable effort from any organization. In particular, those organizations involved in a strong competitive market require the development of strategies to allocate long-term strategic marketing resources, efficiently and with easily quantifiable results. Faced with a multitude of phenomena and processes sometimes contradictory on different markets of consumption, contemporarily marketing has the mission to develop as creative as possible the business strategy of the organizations, their capacity of interacting with customers and other categories of audience. Such concepts as strategic positioning, relational marketing, management of the relationship with the consumer, marketing integrated research, a.s.o. are only a few of the tools with the help of which the marketing managers will implement successful operational strategies. All these developments are creating a real new paradigm of Marketing aimed to better explain the new types of complex market relationship in which the 21st Century organization is .

Keywords: competitive advantage; strategic positioning; relational marketing; customer relationship management; integrated marketing research; new paradigm (search for similar items in EconPapers)
Date: 2011
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