THE CAPACITY AND COMPETITIVENESS OF THE FIRMS IN INTERNATIONAL BUSINESS – FOUR MODELS OF MARKET APPROACH

Liviu Neamtu ()

Annals - Economy Series, 2012, vol. 1, 93-98

Abstract: Firma and companies wish the extension on the international market, but not always are able to serve in an efficient manner, an extended market as a result of the capacity restrictions that these companies register. In rapport with the capacity restrictions, the firm would take into account another dimension of the International market that might posses. The study takes into consideration the adaptation of the firm at one of the four levels of market development, having as result two major approaches, each approach offering two action modalities at the level of international business. There results four modalities (ways) of assignment of the resources and activities, depending on the capacity of the company, in rapport with the one of the market and competition.

Keywords: international; market; business approach; competition (search for similar items in EconPapers)
Date: 2012
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