CONSIDERATIONS ABOUT THE STRATEGIC ALLIANCES BETWEEN SMEs IN THE CONSTRUCTION INDUSTRY AND TOURISM

Ludmila Păunescu (railean)
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Ludmila Păunescu (railean): University of Craiova, Romania

Annals - Economy Series, 2012, vol. 2, 101-105

Abstract: The SMEs who are looking the way to success and sustainable development are beginning to seek strategic alliances with one or more players on the market, just to gain fast and inexpensive acces to: technology, expertise, marketing, production, distribution and other benefits. Tourism development both as a way to spend a pleasant and instructive leisure, even as a service activity required at various stages of a tourist trip, is a necessity of today civilization, with broad prospects for development, is at once a consequence and cause of mutations economic, social, cultural and environmental. Thus, this paper approaches the advantages and disadvantages of strategic alliance between SMEs in the construction industry and tourism, and the elements necessary to achieve its objectives, in view to stimulate touristic activities and development of constructions sector.

Keywords: strategic alliances; partnerships; SMEs; tourism; construction; competitiveness (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2012:v:2:p:101-105

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