SOCIAL RESPONSIBILITY - A VIABLE INSTRUMENT FOR SUSTAINABLE DEVELOPMENT OF THE TOURISM INDUSTRY IN SOUTH WEST OLTENIA

Popa Oana
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Popa Oana: UNIVERSITY OF CRAIOVA

Annals - Economy Series, 2012, vol. 2, 120-125

Abstract: The paper emphasizes the need for the tourism sector to adopt a policy of social responsibility for building sustainable development, necessary for the socio-economic recovery of Romania. The study includes a sample of 68 hotels in the five counties of South West Oltenia Region. Data for the research was collected by accessing the official websites for each hotel in order to analyze the degree of implementation of social responsibility on the basis of ten variables, required to achieve a sustainable tourism. The findings reveal a lack of transparency and involvement in social responsibility of the hotel industry in South West Oltenia. Research has shown that accomodation and tourism sector in the region analyzed is far from reaching the international standards, so the adoption of recommendations on best practices would be an important step forward for enhancing sustainable tourism in Romania.

Keywords: social responsibility; sustainable development; hotel industry; accomodation sector; tourism (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2012:v:2:p:120-125

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