THE DISTRIBUTION NETWORK DEVELOPEMENT IN PRINT MEDIA

Loredana Iordache, Radu Criveanu and Cernăianu Nicolae
Additional contact information
Loredana Iordache: University of Craiova
Radu Criveanu: University of Craiova
Cernăianu Nicolae: Titu Maiorescu University, Bucharest

Annals - Economy Series, 2012, vol. 3, 141-149

Abstract: In this article, we identify the characteristics of the distribution networks in print media and the features of marketing in mass media, emphasising the attempts initiated by the press in the context of the financial crisis. The research was conducted through a case study on regional newspaper,, Gazeta de Sud'' The main problems analyzed were decreasing newspaper circulation and advertising. The research taken into account trends and developments worldwide print media as well as print media particularities of Romania, with a focus on identifying factors that contributed to the closure of a significant number of newspapers, or their transition from printed version online format. The paper is mainly focused on some practical issues related to the way of organizing the print media sales networks, the authors elaborating proposals for the implementation of certain measures to increase the circulation, on the one hand, and on the hand, to increase the sale of ad space in the newspaper. Compared with other products, the newspaper has unique characteristics caused by daily changing content, and therefore the product itself. Having a highly perishable, the content of media products should always seen in relation to time, which requires more rapid distribution and continuous production.

Keywords: distribution networks; advertising; marketing strategies; print media (search for similar items in EconPapers)
Date: 2012
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.utgjiu.ro/revista/ec/pdf/2012-03/20_LOREDANA%20IORDACHE%20141-149.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2012:v:3:p:141-149

Access Statistics for this article

More articles in Annals - Economy Series from Constantin Brancusi University, Faculty of Economics Contact information at EDIRC.
Bibliographic data for series maintained by Ecobici Nicolae ( this e-mail address is bad, please contact ).