INFORMAL INTERPERSONAL VERBAL COMMUNICATION CONCEPTUALIZATION AND ITS RELATIONSHIP WITH CUSTOMER SATISFACTION

Isac Florin Lucian, Sergiu Rusu and Cureteanu Radu Silviu
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Isac Florin Lucian: Aurel Vlaicu University of Arad
Cureteanu Radu Silviu: Aurel Vlaicu University of Arad

Annals - Economy Series, 2012, vol. 4II, 159-161

Abstract: The literature reviewing of Word-of-Mouth Communication shows a few deficiencies in conceptualization of this informal communication form. The paper synthesizes some of the views that authors identified in the literature and explores the relationship between customer satisfaction and this particular form of communicative behavior.

Keywords: verbal communication; customer satisfaction; deficiency (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2012:v:4ii:p:159-161

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