PROBLEMS IN MEASURING CUSTOMER SATISFACTION

Isac Florin Lucian, Sergiu Rusu and Cureteanu Radu Silviu
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Isac Florin Lucian: “Aurel Vlaicu” University of Arad
Cureteanu Radu Silviu: “Aurel Vlaicu” University of Arad

Annals - Economy Series, 2012, vol. 4II, 22-25

Abstract: Companies that embrace client orientation are preoccupied by measuring the level of satisfaction of those who consume their products or utilizes their products. That is why, customer satisfaction has to be transposed in measurable parameters that can be understood and influenced. Nevertheless, measuring customer satisfaction involves a lot of problems.

Keywords: customer satisfaction; human judgment; mathematical indices (search for similar items in EconPapers)
Date: 2012
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