INNOVATION OF ENTERPRISE VISION TOWARD SOCIAL RESPONSIBILITY

Tjaša Štrukelj, Matjaž Mulej and Simona Sternad
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Tjaša Štrukelj: University of Maribor, Faculty of Economics and Business, Slovenia
Matjaž Mulej: University of Maribor, Faculty of Economics and Business, Slovenia
Simona Sternad: University of Maribor, Faculty of Economics and Business, Slovenia

Annals - Economy Series, 2012, vol. 4II, 39-43

Abstract: Businesses need new bases and methods taking in account new values, culture, ethics, and norms (VCEN) of humans, leading both humans and businesses to their own requisite holism. This covers also enterprise governance and management and their predisposition to (responsible) enterprise vision (and resulting enterprise policy) we studied. Thus we are researching the formation and development of enterprise vision, the period and wholeness of which are relative. In our discussion we originated in different definitions of vision andwe showed a possible development path for it, in order to direct vision towards social responsibility (SR) in enterprise behaviour.

Keywords: enterprise vision; enterprise values; enterprise culture; enterprise ethics; strategic management (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2012:v:4ii:p:39-43

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