SUSTAINABILITY AS A STRATEGY OF RESPONSIBLE AND COMPETITIVE DEVELOPMENT

Jose Vargas-Hernandez and Luis Vladimir Velázquez-Álvarez
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Luis Vladimir Velázquez-Álvarez: University Center for Economic and Managerial Sciences, University of Guadalajara

Annals - Economy Series, 2012, vol. 4II, 77-86

Abstract: The aim of this paper is to analyze a competitiveness strategy based on sustainability to lead the way to a model of responsible and competitive development. The analysis takes as its starting point the assumption that the maturity of a sustainable business strategy positively affects competitiveness. The used method is the critical analysis. Among other results of this analysis concludes that the current business strategy seeks a system ecologically appropriate, economically viable and socially fair to reach sustainable equilibrium. This strategy based on sustainability must be promoted by the institutions and strengthened by the capabilities and resources that each company counts on to develop advantages to foster the overall development and achieve the maximization of benefits from the tangible and intangible perspectives.

Keywords: Business; competitiveness; development; strategy; sustainability (search for similar items in EconPapers)
Date: 2012
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Journal Article: SUSTAINABILITY AS A STRATEGY OF RESPONSIBLE AND COMPETITIVE DEVELOPMENT (2012)
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2012:v:4ii:p:77-86

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