ENGLISH: THE LANGUAGE OF COMMUNICATION IN TOURISM

Simion Minodora Otilia
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Simion Minodora Otilia: CONSTANTIN BRANCUSI UNIVERSITY OF TARGU-JIU

Annals - Economy Series, 2013, vol. 1, 306-309

Abstract: Tourism has become a success story of modern times. In the past decades the number of people who travel abroad has grown rapidly. Tourism is a service - sector which has proved to be constant in times of economic crisis and will continue to grow at a rapid pace in the 21st century. But tourism is an extremely complex endeavour.Communication is vital to its success since it is only through the effective use of communication that tourism marketers can offer to customers cues about world wide experiences.. Unfortunately, with the emphasis on science and professional subjects, language studies are often neglected in universities. Consequently, English remains a difficult language to master in spite of the fact that the Tourism sector can benefit enormously from it and it can revive interest in learning languages.

Keywords: language; tourism; communication; universities; learning; travelling (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2013:v:1:p:306-309

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