NEW APPROACHES TO TEACHING BUSINESS ENGLISH FOR TOURISM STUDENTS

Simion Otilia Minodora
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Simion Otilia Minodora: Constantin Brancusi University of Targu Jiu

Annals - Economy Series, 2013, vol. 2, 253-256

Abstract: Tourism is a service - sector which has proved to be constant in times of economic crisis and will continue to grow at a rapid pace in the 21st century and thus communication in foreign languages is vital for this field. However, English, the lingua franca of our century, remains a difficult language to master and , with the emphasis on science and professional subjects, language studies are often neglected in universities The present paper examines a few steps in the development of Business English and some new approaches to teaching Business English to tourism students considering the fact that recently, due to the changes going on in the labour market, there has been a shift in the students’ needs and a subsequent shift in the pedagogy of teaching Business English students in tourism By and large Business English is also a very difficult task, because it has to face both the challenges of teaching a foreign language and those of having that very foreign language become another language in itself through its specialized vocabulary with a double communication task. This must be added to the ever new communication skills required of our graduates in the labour market.

Keywords: labour market; globalization; Business English; competence; tourism students; universities (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2013:v:2:p:253-256

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