THE PRICE ON THE ORGANIC PRODUCT MARKET

Atanasoaie George Sebastian
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Atanasoaie George Sebastian: Liceul Tehnologic Ioan Bojor Reghin

Annals - Economy Series, 2013, vol. 4, 100-106

Abstract: The main objective of this paper is to present prices on PAE market (PAE- organic foods market). Prices are analyzed in terms of importance and the main factors that contribute to their establishment (quality of products, distribution channels, certification and eco-labeling system, customer segments and market development stage). The paper shows that are used three strategic options of prices: prices with high rigidity located in a low or high level and fluctuating prices, characterized by variations on short periods of time. Price is a very important barrier to market development but this importance can be mitigated through appropriate communication policies with the market, which are essential especially for markets in early stages of development

Keywords: ecological food products (organic); price; consumers; market (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2013:v:4:p:100-106

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