GROWING A COMPANY BY INTERNATIONAL BUSINESS PLANNING

Liviu Neamtu () and Adina Neamtu

Annals - Economy Series, 2014, vol. 1, 138-143

Abstract: This paper seeks to identify an overall plan to coordinate and make effective international development efforts so as to achieve the objectives set in the strategy of firm (corporate) business strategy and strategic and operational plans.International Strategy sets out the principles and shows ways due to which the company hopes to have competitive advantages to attract foreign buyers and make full use of the resources available to the firm. As part of the corporate and business strategy of the firm, international strategy must comply with the targets of these strategies by functional and operational adaptation of their international activities.

Keywords: strategy; internationalization; market; business portfolio (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2014:v:1:p:138-143

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