INFLUENCE OF ENDOGENOUS FACTORS ON THE BEHAVIOR OF CONSUMPTION AND BUYING FOR THE POPULATION OF RESITA

Dinu Gabriel
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Dinu Gabriel: “EFTIMIE MURGU” UNIVERSITY, RESITA

Annals - Economy Series, 2014, vol. 1, 319-323

Abstract: This paper aims to highlight the important goal for a modern enterprise, the consumer, not as an option, but as an objective of every enterprise, according to the company mission on the market in postmodern marketing. The historical development of the study of consumer behavior is closely related to the contribution of the humanities to develop the theories on how endogenous factors influencing the buying behavior. The role of buyer is temporary, the personality being less involved than in a professional role, through reciprocal agreements, they leave a wider space of freedom. Moreover, every man has in his repertoire of roles the one of buyer (addicted, influential, conformist, hesitant, talkative, timid, holder, dishonest, aggressive, demanding, quick, independent, autonomous).

Keywords: behavior; consumer; endogenous factors; market. (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2014:v:1:p:319-323

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