NATURE OF ELECTORAL MARKETING IN ROMANIA

Dinu Gabriel
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Dinu Gabriel: “EFTIMIE MURGU” UNIVERSITY, RESITA

Annals - Economy Series, 2014, vol. 1, 332-335

Abstract: A serious analysis of the political market is impossible without studying consumer behavior (or user) offers political, macro-environment is an essential component of marketing that can be influenced by marketing actions of the political structure. The study of human behavior is essential for understanding how people will react - most often very different - methods of marketing of that structure. The objective of the elector's behavior is to help us understand certain actions and attitude motivations, preferences, self image, social environment, reference groups aiming the family of those whom are going to vote in certain circumstances. As a result of all the influence the elector is exposed to, he exhibits a certain behavior within the elective process.

Keywords: voters; candidates; electoral marketing; consumer behavior. (search for similar items in EconPapers)
Date: 2014
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