THE ANALYZE OF THE PERSONALITY, THE VISUAL IDENTITY AND BRAND COMMUNICATION OF DESTINATION - ROMANIA

Iordache Maria Carmen
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Iordache Maria Carmen: CONSTANTIN BRANCOVEANU UNIVERSITY PITESTI, FACULTY OF MANAGEMENT MARKETING IN ECONOMIC AFFAIRS RM. VALCEA

Annals - Economy Series, 2014, vol. 2, 178-184

Abstract: The development of a national tourist brand has an impact on medium term both on the country brand development as well as on the growth of domestic and foreign tourist markets. Tourism is one of the axes that generate income to the government and a tourist brand is only a part of a country brand - indeed an important one through the high visibility it enjoys. The development of a national tourist brand is particularly important as Romania does not have a sharp image as a tourist destination, with its internal and external promotion quite inadequate and undersized. Therefore, this activity must overcome the identity crisis that Romania faces today. A wider involvement in promoting national resources and values would generate benefits for various categories: raising living standards through the expansion and development of economic activities, openness to what a value system means in tourism and sustainable tourism, attracting foreign investors, new business opportunities, increasing public confidence in the business environment, international fundraising for developing ecological and cultural projects etc.

Keywords: tourist brand; tourist destination; identity; communication. (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2014:v:2:p:178-184

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