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PARTICULARIZING STRATEGIES AND RESEARCH METHODS FOR PERCEIVED QUALITY IN THE FIELD OF BANK SERVICES

Florin Lucian Isac and Sergiu Rusu
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Florin Lucian Isac: Aurel Vlaicu University of Arad, Romania

Annals - Economy Series, 2014, vol. 2, 185-187

Abstract: One of the most important antecedents of service customer’s satisfaction is their perceived quality. This article tries to present the main strategies and research methods for perceived quality, with special focus on bank services.

Keywords: methods; research; perceived; bank; quality. (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2014:v:2:p:185-187

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