PARTICULARIZING STRATEGIES AND RESEARCH METHODS FOR PERCEIVED QUALITY IN THE FIELD OF BANK SERVICES
Florin Lucian Isac and
Sergiu Rusu
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Florin Lucian Isac: Aurel Vlaicu University of Arad, Romania
Annals - Economy Series, 2014, vol. 2, 185-187
Abstract:
One of the most important antecedents of service customer’s satisfaction is their perceived quality. This article tries to present the main strategies and research methods for perceived quality, with special focus on bank services.
Keywords: methods; research; perceived; bank; quality. (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2014:v:2:p:185-187
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