THEORIES OF CONSUMER’S SATISFACTION AND THE OPERATIONALIZATION OF THE EXPECTATION DISCONFIRMATION PARADIGM

Florin Lucian Isac and Sergiu Rusu
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Florin Lucian Isac: Aurel Vlaicu University of Arad, Romania

Annals - Economy Series, 2014, vol. 2, 82-88

Abstract: The main paradigm that marks the literature dedicated to consumer’s satisfaction is the Expectation Disconfirmation Paradigm. A lot of theories explaining the nature and the development of consumer’s satisfaction from various perspectives fall under the umbrella of this paradigm.

Keywords: expectation; disconfirmation; paradigm; satisfaction (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2014:v:2:p:82-88

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