STRATEGIC ALTERNATIVES RELATED TO MARKET DEMAND

Liviu Neamtu () and Adina Neamtu

Annals - Economy Series, 2014, vol. 6, 255-259

Abstract: The foundation of any policy is the analysis of the relationship between supply and demand at the level of industries that still call the area of business. It is possible that a product or service is no longer required when it is available, even if the need is there, but wishes have undergone some changes and the image of the product on which a buyer wants is another. A buyer may be satisfied when the ownership of a product but be disappointed in the performance of its actual time of use. That is why we have made a distinction between objective and subjective value. Objective value , addressing the needs , provides a degree of satisfaction dependent on characteristics of age, gender, origin, vocational, family specifically. Subjective value is determined by the degree of satisfaction of desires , and is appreciated by each buyer depending on habits , cultural and social group consumption and education. There are four ways to approach that emphasizes differentiation: new products (differentiation), better products (positioning), faster products sold (focusing) and cheaper products (cost leadership).

Keywords: new products; better products; faster products sold; cheaper product (search for similar items in EconPapers)
Date: 2014
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