INTERNAL COMMUNICATION, THE PROGRESS OF TECHNOLOGY AND SUSTAINABLE DEVELOPMENT

Cristina Andrei

Annals - Economy Series, 2014, vol. Special, 185-189

Abstract: Sustainable development involves the broad public participation including the national, regional and local authorities, business and industry, civil society, all major groups – women, children and youth, all workers, trade unions and families. Not only organizations but also employees have a role to play in applying sustainable development in their jobs because their decisions taken every day have an environmental impact. Communication within organization is used as a means to coordinate information exchange and to establish effective coordination of activities between the members of organization. Internet, e-mail, mobile phones, satellite and wireless have had an effect on the way in which information is exchanged and on how people communicate not only in their day-to-day life but also within in the organizations they belong to. New communication technologies have increased the possibilities for a better access to information for employees and made possible to have their voices heard from their colleagues to superior levels, offering the possibility of a two-way communication and creating the potential for greater understanding and dialogue between them. Besides increasing profits, saving time and costs, the use of e-communication within organizations, offer the convenience of combating environmental damage through cutting back on paper and ink usage.

Keywords: internal communication; sustainable development; progress of technology; e-communication (search for similar items in EconPapers)
Date: 2014
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