A NEW BUSINESS MODEL - THE PROPOSITION OF A LOGISTICS CLUSTER IN ROMANIA

Petrache Alexandru Constantin and Petrache Maticiuc Madalina
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Petrache Alexandru Constantin: FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, WEST UNIVERSITY OF TIMISOARA, ROMANIA
Petrache Maticiuc Madalina: FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, WEST UNIVERSITY OF TIMISOARA, ROMANIA

Annals - Economy Series, 2015, vol. 2, 139-143

Abstract: The importance of logistics in the business environment is very high, but logistics is not just transportation from point A to point B or storage, as perceived by most of the time. Logistics involves providing optimum solutions both on the operational level and at the strategic level. The evolution of the concepts of logistics has been transposed in practice through what is called the logistics cluster, both at European level and globally. But, unfortunately, Romania had not drawn up a strategy or a legislative framework for this. In the following we would like to propose a conceptual business model, allowing the development of strategies in this field. After a short literature review in this area, we propose a theoretical model, which takes into account relevant quantifiable elements to illustrate the need for the formation of logistics clusters at a national level. After the presentation of the steps proposed to form a cluster, and also the conceptual matrix, we present our vision of what entai ls the foundation of a logistics cluster at the regional level, the implications on the business environment and the benefits of this form of organization. Last but not least, after the analysis of the model and a subsequent case study that will follow in the future, we consider this model relevant to be transposed into a national strategy in the field of logistics clusters.

Keywords: business model; retail; logistics; clusters; strategy (search for similar items in EconPapers)
Date: 2015
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