OPPORTUNITIES TO PROMOTE THE CONSUMPTION OF ROMANIAN FOOD PRODUCTS ON THE GREEK MARKET

Sperdea Natalita Maria
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Sperdea Natalita Maria: UNIVERSITY OF CRAIOVA, FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION

Annals - Economy Series, 2015, vol. 4, 95-100

Abstract: Romania and Greece are similar countries in terms of culture, religion, consumer habits. Romania's trade with Greece is not very developed compared with other EU countries, for which it is necessary a better promote Romanian food and consumption of these products on the Greek market. To promote consumption of Romanian foods on Greek market it must be known the preferences of Greeks, must be understood their consumption habits and alimentation. The study is based on an analysis of statistical data regarding trade between the two countries and based on an questionnaire analysis of Greek's consumer preferences for Romanian food. A better promotion of the consumption of these products can be made through fairs and exhibitions, opening of restaurants with Romanian specific, or by organizing Romanian specific events in various occasions.

Keywords: Romanian food products; Greek market; trade; consumers; promotion (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2015:v:4:p:95-100

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