THE DIRECT MARKETING PLAN - COMPARATIVE STUDY IN ROMANIA AND FRANCE

Sabou Felicia
Additional contact information
Sabou Felicia: VASILE GOLDIS WESTERN UNIVERSITY OF ARAD

Annals - Economy Series, 2015, vol. 6, 152-158

Abstract: This paper aims to present a comparation between the structure of direct marketing plan in romanian companies and french companies. The article presents the importance of direct marketing plan, on how the plan is put into practice in romanian companies, applying direct marketing. By presenting this comparation between romanian and french models of structure related to direct marketing plan, the study contributes to the correct application of direct marketing plan into practice in romanian companies, considering the model of french companies. The paper aims to emphasize the importance of marketing plan in direct marketing, comparing and analyzing two different systems.

Keywords: direct marketing; direct marketing plan; direct marketing strategies. (search for similar items in EconPapers)
Date: 2015
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.utgjiu.ro/revista/ec/pdf/2015-06/19_Sabou%20Felicia.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2015:v:6:p:152-158

Access Statistics for this article

More articles in Annals - Economy Series from Constantin Brancusi University, Faculty of Economics Contact information at EDIRC.
Bibliographic data for series maintained by Ecobici Nicolae ( this e-mail address is bad, please contact ).