SUSTAINABLE DEVELOPMENT – AN IMPERATIVE OF INDUSTRIAL COMPANIES. CASE STUDY: COCA-COLA HBC ROMANIA

Catalin Popescu and Mihaela Otelea
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Mihaela Otelea: Oil and Gas University of Ploiesti, Ploiesti, Romania

Annals - Economy Series, 2015, vol. Special, 213-216

Abstract: The paper begins with a summary of the concept, emphasizing that sustainable development is a strongly supported policy around the world. The case study examines specific aspects of sustainable development in Coca-Cola HBC Romania. Finally it presents the main obstacles and opportunities identified for adoption by Romanian companies in their business of sustainable competitiveness strategies.

Keywords: sustainable development; competitiveness; sustainability; organizational culture (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2015:v:special:p:213-216

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