WINE TOURISM IN EUROPE AND ROMANIA – A CONCEPTUAL APPROACH WITH APPLICATION TO PRAHOVA COUNTY. CASE STUDY AT HALEWOOD WINERIES

Vasile Elena
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Vasile Elena: PETROLEUM-GAS UNIVERSITY OF PLOIESTI

Annals - Economy Series, 2015, vol. Special, 287-295

Abstract: Always considered a gift of nature and associated with noble names, wine-growing regions have begun to capture the interest of tourists from the interwar period of the last century. Representing a new form of tourism, however, people are reluctant to spend their time in this way, but wine tourism should be seen as an opportunity to visit the lesser known rural areas of Europe, viewed closely with all their secrets, areas that have kept the history and traditions regarding one of the oldest professions - that of winemaker. In Romania, potential growth opportunities, supported by wine are very high. Different varieties of grapes grown in hilly regions like Dealu Mare, Transylvania or Murfatlar, represents the secret of the Romanian wines, exported to all continents by Halewood Romania. This paper presents some aspects of wine tourism in Europe and make a blueprint for this type of tourism in the region Dealu Mare, ways that the thematic roads such as the Wine Road, ten years after the launch can contribute to socio-economic development of the subcarpathic sector of Teleajen and Buzau by moderate investment and quick results. Local development goals are to encourage an attractive territory and a well-defined identity, with competitive and efficient agriculture and rural economy, with respect for the environment, able to provide welfare to the residents, to develop integrated approaches such as "bottom-up" in circumstances where it is necessary to territorial and local challenges that require structural changes.

Keywords: wine tourism; vineyard; wine cellar; Halewood; Dealu Mare (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2015:v:special:p:287-295

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