CUSTOMER SATISFACTION AND LOYALTY THEIR ANALYSIS

Romanescu Marcel Laurentiu
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Romanescu Marcel Laurentiu: „Constantin Brancusi” University of Targu-Jiu

Annals - Economy Series, 2015, vol. Special, 308-313

Abstract: Any company should carry out at the same time certain activities with a view to attract customers and retention, investing various resources, depending on the level of development of the company, of the product/service and of the market. This article refers to the analysis strategies implemented by the managers with a view to attract new customers, but also for the maintenance of the existing, more exactly maintaining those customers who are included in the portfolio company. Conclusion resulting from this material makes a demarcation between the two strategies customer-facing and implemented by company managers, more exactly which is the most important strategy for developing their own business. This Article plays a model for the assessment of customer satisfaction, which is applicable within the framework of a company who wishes to be successful on the market action and be competitive.

Keywords: customer orientation; consumer satisfaction; the relationship with customers (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2015:v:special:p:308-313

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