SHORT ANALYSIS OF COMMERCIAL ADVERTISING

Virgil - Ion Popovici
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Virgil - Ion Popovici: CONSTANTIN BRANCUSI UNIVERSITY OF TARGU - JIU

Annals - Economy Series, 2015, vol. Special, 419-421

Abstract: In DEX, commercial advertising is defined as the (commercial) activity which aimes by advertising (by prints, radio, television, movies, etc.), to point out public interest on certain goods, books, show, the use of services etc. A famous, advertised product remains in our memory. Many of us ask somehow annoyed: How some of the brands remain in our memory, although we believe that we are not strongly influenced by advertisements? Interest publicity led to the creation of specialized agencies and organizations at a very broad diversification methods but advertising means.With advertising, the companies using various methods and means of popularizing notify the assortment of goods offered for sale population, of its quality, how to use and the price. In this regard propaganda to persuade consumers through various forms of advertising seeks not only to ensure its capture attention and conversion of formats such motivations in buying certain actions.

Keywords: economic; agents; commercial; advertising (search for similar items in EconPapers)
Date: 2015
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