EUROZONE: SPORTS ACTIVITIES SPONSORSHIP

Durbacea - Bolovan Marian
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Durbacea - Bolovan Marian: UNIVERSITY CONSTANTINBRANCUSI OF TG-JIU FACULTY OF MEDICAL AND BEHAVIORAL

Annals - Economy Series, 2016, vol. 2Special, 185-190

Abstract: Sports and economy have discovered each other, hoping to serve common interests. In view of transferring in a more efficient way the information about their products or services to consumers, the business operator finances sports activities for advertising purposes. A company involved in sports sponsorship can instantly transmit the message about its products to millions of potential buyers, thus increasing the market share and hence the profit that it generates. By sponsoring sport it is meant any agreement / convention, under which one party the sponsor makes available to the beneficiary the material resources, financial and / or other benefits in exchange for its association with a sport or sportsman and especially the promise to use this association with sport or sportsman for the purpose of advertising, especially TV advertising. The growing use of athletes as spokespersons for a product is largely due to the ability of athletes to attract public attention and the credibility they enjoy.

Keywords: sports; sponsorship; consumers; sponsor; athletes. (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2016:v:2special:p:185-190

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