MARKET BEHAVIOR AND TRENDS AS INDICATORS FOR STRATEGIC PLANNING AND BUSINESS POLICY

Liviu Neamtu () and Adina Claudia Neamtu
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Adina Claudia Neamtu: CONSTANTIN BRANCUSI UNIVERSITY

Annals - Economy Series, 2017, vol. 1Special, 162-167

Abstract: The strategic decision system used inside the company consists of a set of decisions about the market position, the structure of their offer, business behavior and coordinating operations. In the management practice, in order to create a competitive strategic system of business, for each level of decision will be used those strategic combinations and alternatives that are consistent with the company's interests and possibilities and with current conditions each market. For it there is continuous process consisting of analysis in various aspects of the market based on its size and continuing with structure, sensitivity and its dynamics, a process that allow having enough data to determine business objectives, specify options for actions and establish implementing measures.

Keywords: decision; business policies; market sensitivity; analysis; strategic planning (search for similar items in EconPapers)
Date: 2017
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