SOCIAL MEDIA PLATFORMS AND ROMANIAN SMEs. AN INNOVATION PERSPECTIVE

Ariana Tal
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Ariana Tal: FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION, WEST UNIVERSITY OF TIMISOARA

Annals - Economy Series, 2017, vol. 3, 130-137

Abstract: Innovation can take a lot of forms in firms. Large companies are more willing to innovate due to a higher potential than SMEs. In social media, SMEs have equal chances to make a difference. In this paper I aim to present a social media overview, emphasizing the benefits and characteristics of these platforms and the way they can represent a huge innovation for SMEs and in the second part to discuss the case of Romania in relation with social media from the perspective of innovation.

Keywords: social media; innovation; small medium enterprises; business development (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:cbu:jrnlec:y:2017:v:3:p:130-137

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