MARKETING DEVELOPMENT IN SPORTS UNITS

Florin Neferu
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Florin Neferu: CONSTANTIN BRANCUSI UNIVERSITY OF TARGU-JIU, ROMANIA, FACULTY OF TECHNICAL, MEDICAL AND BEHAVIORAL SCIENCES

Annals - Economy Series, 2018, vol. 4, 143-148

Abstract: Marketing is more and more frequent in two sectors, as culture and sport, which present various similitudes from the point of view of the labour conscription realization and of the consummation. Marketing is a modern science, perfectly adapted to answer, through practical action, to demands of superior accomplishment of individual or group necessities and wishes, and of economical efficiency criteria. While treating the concept of the marketing there is necessary to underline three important characteristics of each organization oriented towards the market: orientation towards the client, the integrated effort and the focalization of the purposes. The marketing department from a sports unit is considered as responsible for the new products presentation, for the apparition of favorable press articles, for the realization of market studies and for the rending of support arguments for those who deal with sale. Marketing people need to collaborate with the advertising agencies, to analyze and solve clients complaints, to establish criteria and help them choosing the new products and to organize their promotion campaigns. Therefore, the main marketing function is to present the sports unit and its products to potential customers.

Keywords: marketing; product; sale; sports units (search for similar items in EconPapers)
Date: 2018
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