STUDY ON ROMANIAN CONSUMERS AND THE PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY

Mungiu-Pupazan Mariana Claudia
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Mungiu-Pupazan Mariana Claudia: CONSTANTIN BRANCUSI UNIVERSITY OF TG-JIU

Annals - Economy Series, 2019, vol. 3, 128-135

Abstract: This paper deals with a phenomenon that has become global, consumerism. The concept of scattering, accumulating more than you need, consuming in excess is the fines that have been fined by all civilizations and placed dogmatically among the first values that children learn from their first years of life. This has been perpetuated since the time when goods or products were not as easy as today. Consumerism is the need to consume, whether or not I need it, to meet some psychological needs, not to mention physiological needs or basic needs. This whole pack of the growing consumerist society is extremely well thought out to fool the self-conscious parts of our brains, all the centers that do their job well in our brains, and then I know that even if I do not need to buy, there will surely be created needs. Corporate Social Responsibility (CSR) has become a mass topic, achieving corporate status for corporate management and marketing. The increasing number of articles published in top-rated journals in the industry prove this. Through this paper, we want to emphasize that corporate social responsibility should be an area of interest not only for management or strategy specialists but also for those in the marketing area who, a better understanding of how consumers perceive Corporate Social Responsibility activities by companies can bring added value to the company. Consumers receive, interpret and organize stimuli in a coherent way with their world, and their perceptions become important for the development of effective marketing strategies.

Keywords: consumerism; corporate social responsibility; marketing strategies; anti-consumerism (search for similar items in EconPapers)
Date: 2019
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